Aaron Bernstein
Aaron has been an entrepreneur all his life. Even
during his 20 years at Microsoft most of his time and efforts were focused on
creating new sales, marketing and business development programs that were
recognized worldwide and used by numerous countries as best practices they
could easily implement.
While Bernstein is no stranger to dealing with ambiguity in
business, he prefers and knows that to be successful when rolling out new
programs and projects you need three things: a detailed plan, a team that
understands and agrees to their roles and responsibilities and an experienced
project manager to own and drive the project forward. Only with all three
elements will a project have the opportunity to come in on time and in budget.
Since leaving Microsoft in 2007 Bernstein created Simple Concepts,
a successful private consulting practice. Simple Concepts helps
Fortune 100 companies to smaller businesses with fewer than 10 employees with
their marketing strategies, project management, content development and process
improvements that lead to greater efficiencies and cost reductions.
Aaron joined Prodecx.com this past year. His skills, insight and managerial style integrate wonderfully with this unusual team.